Health insurers know it pays to keep people healthier. HealthAmerica launched its Race to the Moon program in October, 2011. They sent free activity monitors to over 2000 subscribers to enlist them in a virtual group goal of walking from the earth to moon. They sent me a kit so I could try it out and interviewed other participants.
Race to the Moon Gets Them Walking
Source: http://walking.about.com/b/2012/02/17/race-to-the-moon-every-body-walk.htm
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